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دون إعداد منظم لأي من ذلك. يساعد هذا البرنامج المشاركين على اكتساب المهارات الأساسية للعلاقات العامة والإعلام: فهم الجمهور، والكتابة الإعلامية، والتواصل الشفهي، والتعامل مع الصحفيين، وتنظيم الأنشطة، وقياس نتائج العمل.\u003C\u002Fp>","\u003Cp>ينظر إلى العلاقات العامة في مؤسسات كثيرة بوصفها وظيفة مراسم وتغطية فعاليات. فيجد الموظف الجديد نفسه يكتب أخبارا طويلة لا ينشرها أحد، ويتردد في الرد على الصحفيين، ويعد مطبوعات لا تصل رسالتها، ويعمل دون خطة أو معيار يقيس به نجاحه. ويؤدي ذلك إلى صورة مؤسسية غير متسقة، وإلى ضعف ثقة الإدارة في قدرة الوظيفة على الإسهام في أهداف المؤسسة.\u003C\u002Fp>\n\u003Cp>يبني البرنامج المهارات بالتدرج. يبدأ بفهم دور العلاقات العامة وجمهورها الداخلي والخارجي، ثم ينتقل إلى الكتابة الإعلامية بأشكالها، ثم إلى التواصل الشفهي والتعامل مع الصحفيين، ثم إلى تنظيم الفعاليات وإعداد المواد المطبوعة والرقمية، ويختم بتخطيط نشاط بسيط وقياس نتائجه.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>مرتكزات مهنية معترف بها.\u003C\u002Fstrong> يسترشد البرنامج بنماذج العلاقات العامة الأربعة في 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ذلك.",false,"summary",[],[428,436,447],{"id":429,"name":430,"name_2":286,"slug":431,"schedule_slug":432,"start_date":433,"end_date":434,"days":288,"hours":289,"city_id":326,"city_name":327,"price":379,"country_name":377,"program_level":317,"program_type":316,"short_details":435,"featured":249,"upcoming":249,"relevance_score":249},683334,"مهارات تنظيم حملات وبرامج التوعية البيئية","مهارات-تنظيم-حملات-وبرامج-التوعية-البيئية","مهارات-تنظيم-حملات-وبرامج-التوعية-البيئية-في-لندن","2026-10-25","2026-10-29","\u003Cp>تنفذ جهات كثيرة حملات توعية بيئية تنتهي بعدد من المنشورات والفعاليات دون تغيير يُذكر في سلوك الجمهور. والسبب غالبًا أن الحملة تبدأ بالرسالة لا بالسلوك المطلوب. يقدّم هذا البرنامج خطوات عملية لتخطيط حملات وبرامج التوعية البيئية وتنفيذها وقياس أثرها، من تحديد الجمهور والسلوك إلى اختيار القنوات 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